In the arts and business, a person’s name in reference to the credit and prestige he or she enjoys; also the person himself or herself.

EtymologyFrom Italian firma (“signature”), from firmare (“to sign”), from Latin firmāre (“to make firm, to confirm (by signature)”), from firmus (“firm, stable”). The contemporary sense developed in the 18th century simultaneously with German Firma (“business, name of business”). There are conflicting statements in the literature as to which of the two languages influenced which. Doublet of dharma and dhamma. Other cognates include Russian держать (deržatʹ, “to hold”).
PronunciationIPA:  /fɜɹm/, [fɝm]

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